Meta has been temporarily banned from running behavioral advertising on Facebook and Instagram in Norway -- unless it obtains users' consent to the processing.
100k a day for operating in a country of 5 million people. The question isn't "how much does this affect their global earnings?", it's "is it worth paying 100k a day to run personalized ads in a country with a population of Minnesota?"
It's not, but 36.5 mill a year, if spent on one or two projects that aren't otherwise receiving much funding, can still make a significant change in something.