Selling distribution seems like a decent move. Focus on production and sell to every other steamer.
Selling the whole company is click bait. Even Apple (suggested in the article), doesn't have the cash or desire to buy Disney outright. At best it would look like a merger and be mostly stock but it'd still be monumentally stupid for everyone.
Yep, production is where the money's at. Paramount/Viacom figured this out long ago, with their CBS strategy of making cheap crappy shows with 25 episode seasons and then pawning them off on cable TV for syndication
I guess this is a weird one because I think apple runs it’s streaming service the best out of all of them. They seem to actually let creatives control the shows instead of strong-arming them with an army of producers. Plus, apple wouldn’t buy all of Disney, just part of the entertainment division.