Google Chrome is no longer 'deprecating third-party cookies'

This is presumably not a bad thing, as Google would most likely have benefited the most from this, especially as the so-called "privacy sandbox" that Google had planned as a replacement or server-side tracking are even more difficult to avoid. The "privacy sandbox" in particular would have been more of a competitive advantage for Google because, as the provider of Chrome, they are the only ones who have comprehensive access to aggregated user data that is collected directly via the browser.