Google scraps plans to deprecate third-party cookies in Chrome
Google scraps plans to deprecate third-party cookies in Chrome
After more than four years of trying to build a privacy-safe alternative to cookies, Google will pivot to focusing on “elevating user choice.”. From Campaign US
In a blog post released on Monday, VP of Privacy Sandbox Anthony Chavez said that Google is “proposing an updated approach that elevates user choice” by allowing users to select whether or not they want to enable cookies on Chrome and adjust that choice “at any time.”
“Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing,” Chavez wrote.
So you’re removing your browser-side user topics and data collection right?
Right?Don’t tell me it was just about expanding data collection all along.
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