It used to be Political Correctness when we insist that people who are not white straight christian men of means deserve equal rights and regard in our society. Before those terms came out the community was segregated enough by default and everyone went to some Christian church, even if it was liberal or new-agey.
The right is extremly good at rebranding. It needs rebranding to survive.
There is a pretty good podcast episode by It's probably not Aliens going into this a bit. It's called: The slow and secret rise of esoteric nazis since WWII