Some veteran YouTube staff think Shorts might ruin YouTube
Some veteran YouTube staff think Shorts might ruin YouTube
Instead of just fighting TikTok, fueling the short video trend could undermine YouTube’s existing ad business.
Might? It already has.
If shorts were simply a separate section of YouTube with all of its functionality, then that's understandable. But as they stand, shorts are just YouTube with both reduced functionality (forced vertical aspect ratio, no seek bar, time limit) AND all of the existing flaws (bad recommendation algorithm, reposted content, etc. )
Unless you are some kind of tech contrarian hipster, I don't think there is one thing that YouTube shorts does better than TikTok, or heck, Instagram Reels.
I don't mind grabbing my pitchfork and joining the "YouTube is already ruined party", but two thoughts first:
That headline is so deliberately vague. It could literally be one employee who said "eh, I don't think YouTube shorts is a good idea".
The article itself doesn't really give you any information that isn't in the headline. It feels like an attempt to stoke anti-YouTube sentiment without providing any useful information.
...okay, with that out of the way...
Yeah, the current YouTube situation is pretty crap.
God I hate shorts. Luckily you can disable them. But youtube is so riddled with ads in general, it makes watching without adblock impossible. If they'd go back to one 3 second ad at the very beginning, I might even tolerate it. But the current shitshow? Not on my system.
Doesn't help that they have a whooping 113 trackers running simultaneously.
YouTube shorts was the dumbest fucking idea. They have a niche: long-form (as in >1min) video content. They are dominant in that niche. Then they saw TikTok was popular and dominating the short-form video scene, and their response was... "we should switch to making more short form". WTF?! And on top of that, they've diverted resources away from their main product (longer videos) as the article says. It just seems like such a catastrophic unforced error.
The terrible content moderation policies and adblock bans will ruin it long before shorts.
I like and hate their shorts page. I like the fast pace consumption of good content but half of it is rage bait, onlyfans bait, low effort content theft, and people acting obnoxious for attention. I wish I had more control over what shows in shorts because the don't recommend button doesn't seem to do anything.
Shorts: just a normal YouTube video but it's too short to be useful, and most useful functionality had been removed.you can't skip ahead or go back if you didn't hear something, you just have to watch it again and again.
Shorts is something a manager came up with. It doesn't make it better, it makes it worse, but it also attracts more views, so profit!
I hate them, but this is kinda late...
There's just something off about watching shorts and tiktok, if I use it for too long it feels like my head is going to explode. There's some great content there for things I'm interested in, like quick tips for software that I use, but if I watch 5 of those in a row I'm not going to remember anything. All in all I think the format, and regular youtube, would work a lot better if they didn't push so hard to get me to just sit there for hours on end.
If they forced livestreams in your face like they do shorts maybe people would actually watch their content
They're pushing it way too hard, just like the google+ shit back in the day but even more in your face. Stinks strongly of "we have tiktok at home"
The short time restrictions have started to foster an animation revival. Youtube long ago fucked animators by prioritizing longer videos. I'm happy to see Shorts, I just think youtube needs to pump the brakes a bit on pushing it. Let it grow organically so you can butcher it at random because Google.
They are right that Shorts are harming YouTube, in the same way that Windows 8 harmed Windows.
YouTube and TikTok are different things. People go to TikTok for a specific thing, people go to YouTube for something else. And YouTube sees a bunch of people on TikTok, and says 'if that's what people want we should be the ones to give it to them'. But in doing so, they are ignoring the people who WANT YouTube and NOT TikTok, by making YouTube more like TikTok.
This is just like Windows 8. Microsoft saw a bunch of people ditching desktop PCs in favor of iPads, so they said 'let's make Windows more like an iPad'. Thus, Windows 8- only one app open at once, touch-focused interface that was frustrating with a mouse. It ignored the people who WANT Windows and NOT iPad, by making Windows more like iPad.
The simple fact is, Shorts are frustrating. The lack of a scrub bar and volume control are a big part of why I DON'T like TikTok, especially on PC. And seeing that same crappy format on the desktop YouTube web interface is a big turn off.
If there was an option to just 'never show me Shorts' I'd click it in a heartbeat.
There are much bigger problems with YouTube than Shorts though. One of the biggest is their content moderation. I get it, there's 50 hours of video uploaded every minute and you can't watch it all so you let automated system handle it. Problem is, people RELY on YouTube to make a living in many cases. And when some asshole can destroy their livelihood by filing a couple hundred obviously false bot reports, that makes creators think twice. Same thing when the policies you DO have seesaw between allowing some really offensive stuff, and persecuting types of content that people in California dislike.
What YT needs to do is rethink the whole way demonetizing works. Rather than being a single flag that instantly makes a video ineligible for monetization, they should have categories of advertisements. So that way if someone wants to post a video that has controversial themes like (for example) firearms or marijuana use, rather than being entirely demonetized, the video can show ads from gun companies or smoking supply companies. Advertisers could specify what sort of controversial content they are willing to be promoted alongside, so everybody could win.
Another huge problem is their awful 'engagement algorithm'. It seems expressly designed to make low quality content bubble to the top, while the really good stuff is harder and harder to find.
I really think shorts should have a separate recommendation algorithm. Cause the type of videos I watch are way different than the shorts I watch but now my feed is changing
Since they added it I've moved over to revanced which allows you to remove it.
This is the best summary I could come up with:
Senior YouTube staffers are reportedly worried that its TikTok competitor, Shorts, may eat away at its long-form content, which has for almost two decades been its primary bread and butter, according to The Financial Times.
As FT points out, YouTube’s ad revenue, though recently improved, had been on a downward year-over-year slide for three straight quarters.
YouTube is still figuring out how to reap more ad money from Shorts.
Its long-form content lets it show more ads per video, but as short-form content gradually takes over, content creators themselves are uploading fewer long videos, FT writes, citing YouTube staff fretting about internal figures.
Keeping up with that means adding features like AI summaries and NFL highlights, and even making compromises elsewhere in Google’s business to keep other industries happy and supportive of the service.
It also means investing in Shorts’ creators and incentivizing them to make exclusive content for YouTube’s service.
The original article contains 169 words, the summary contains 151 words. Saved 11%. I'm a bot and I'm open source!
We can only hope
I ducking hate how they removed functionality from them. They don't show when they were posted, you can't speed them up or slow them down, they repeat forever which is annoying if your going through the comments, the buttons being on top of the video obscures it, I can't cast them to the TV from my phone (which is weird because it will play them if I select them directly from the TV app), it's just a terrible UX overall. I never swipe up and I'm starting to get annoyed with how cumbersome it is to exit out to watch regular videos once I've watched the short I clicked on. I really don't understand why YouTube wants to sacrifice everything that makes it great to be more like tiktok. If I wanted that format, I would go to tiktok.
I don't think it's going anywhere. People get lost in shorts really quickly, especially on your phone. It's the algorithm being able to decide who you are and how to get engagement out of you at a much faster rate then regular videos.
Nobody asked for this, nobody wants it on youtube. But it keeps people on the platform longer and it feeds the algorithm fast. So it's not going anywhere
No way!
As right as they are, I still can't help but think "To be fair Youtube was ruined when you let Viacom write the playbook for it."
Not much left to ruin...
Some creators have made mostly dusts and stopped making normal videos. I don’t watch sorts as they are too addicting.
YouTubers already become a steaming pile of shit, the shorts being pushed in your face constantly is just a symptom. Their algo, content and ads are just horrific. I used to surf YouTube a ton, now I only go when I'm looking for specific instructional type videos, maybe a review. Watch that and leave.
I enjoy YouTube Shorts a great deal. It could definitely be easier to curate your feed than it is, but I have a great deal of intractable pain at all times, and I like the fluffy format. It's easy to digest and understand and move on to the next one when my attention span is completely destroyed by the constant intense pain. Sometimes it's the only thing that gets me through the day.
Then in 10 years when some disrupting service releases “ephemeral” video clips that last <1 ms and get deleted; and YT implements it. The YT veteran staff of the future will think that is ruining YT shorts
There are only about 100 shorts in total on youtube, it seems. I would get 1-100 and even though I’ve disliked all of them, or clicked “don’t show me this channel again”, It will start back at #1 after I reach 100. It’s really, really bad, and most of the shorts videos are advice on how to start a powerwashing business.
Shorts are fine. Only minor complaint is that they lack descriptions and play like shit on desktop. Some of us like to browse YouTube on a computer on occasion...