McDonald’s earnings, revenue miss estimates as consumer pullback worsens

I went to McD’s a week ago for an Egg McMuffin meal with an extra hash brown and a large Coke for the drink: $15.00. Less than 2 years ago, this exact meal was like $5.

I hope they go down in flames at this point.

Last time I went to McDonalds it was almost as much as a decent pub burger.

Why wouldn't I just go there and get twice the quality unless I was close by and totally pressed for time?

I guess "consumer pullback" is one way to describe what's going on with the economy…

I'm not paying $16 for a 10 piece nugget, fries, and a drink. I can pay $12 for more and better food at a sit down restaurant next door.

Have you tried paying attention to what customers want and will accept rather than dictating to them?

Companies are entering a new age of FAFO

The shareholders probably care, but to the layman, expecting 6.61 billion and only earning 6.49 billion doesn't amount to much. They're not going anywhere.

While crude, there is a whole economic concept around this.

McDonald's is on the boycott list for the Palestinian genocide. I'm really curious if that had any effect.

I would think it's not that much inside the US but McDonald's has a large global presence.

I haven't gone to McDonald's in YEARS and I'm not missing anything!

Ever since the big Mac meal went over $10, I was out. That was years ago and now it's even worse. I'm also not a sucker for using their god-damned app so I can get a $1 small fry and a free q-tip. If I'm not happy with your prices at the drive-thru, then I'm just not going there.

Seems like the accountants all across the drive through world have forgotten that the reason cheap food was so popular is that it was CHEAP food.

Ironically even though their main menu items and combos have gone crazy price-wise in the last couple years, McDonald’s is one of the few fast food places I still frequent for lunch because if you use the app you can still get a decently filling meal for 6-7 bucks; 2 double cheeseburgers BOGO $1, large fry (free), large drink at regular price. Not great, but 6 something bucks. The quarter pounder combo meal I used to get has nearly tripled in price in the last 5 years and the Big Mac is not only smaller but way more expensive…

Not sure what they were expecting to happen 🤷‍♂️

I wonder how much more money they'd have if they hadn't renovated all their locations into ugly grey slabs of brick and glass?

McDonalds is expensive as fuck, the food fucking sucks, it used to be I liked going there on occasion, to enjoy some cheap stuff, Cheeseburgers used to be like 1 euros. now they are like 2.50, that's the price of a frozen pizza at a supermarket that I can just throw in to the oven if I am feeling like eating junk food and I don't even have to go to the City for it, wait in line at the drive thru,etc.

McDonald is not a food company, it’s a real estate company.

All the posters complaining about the food quality are missing the point. They could sell cardboard and for years their bottom line would be unaffected until franchisees started failing en masse.

Two days ago my gf had a few bites left of a McDonald's cheeseburger and offered it to me. I took one bite and said "No thanks". That she not taste or feel like food. The kicker is that she then offered it to the cat, who will eat anything. I will swear to whatever god you believe in, that cat turned his head away like she was presenting a decayed corpse. She tried two more times and he literally ran away from this burger.

The fact that this shit is overpriced on top of being horrible food adds insult to injury. I don't understand how McDonald's was ever popular to begin with.

I see a lot of people dancing around 2 different points... 1. Fast food costs too much, and 2. The price to value equation sucks now. I absolutely agree with #1, at some point these corporations have to accept that their increased cost of operations (fair wage movements, ingredient costs) do not increase the value of their product. I'm sure they're doing the math... how much can we raise prices before our sales drop off enough to matter. Sounds like they may have finally hit the break point.

#2, I'd argue, has been true for a very long time. Maybe 20 years ago in the days of value menus, fast food was worth it. It was crap, but it was cheap. But food was way cheaper in general, so cooking for yourself was, and still is, a huge cost advantage. if you're careful with your shopping and plan meals, you will eat better, healthier, and cheaper than anything else.

I'm not immune to the occasional fast food stop, but I'm always disappointed. I think it is something that's time has passed and needs to die off.

i haven't been to mcd in years, but my parents were sick with covid and requested i pick up some mcdonalds for them-- JFC how could i have ever thought it couldn't get any worse--what a fucking shitshow

Good

Good

You know it's bad when Americans won't buy burger.

I vote with my spending. If I’m doing all the work ordering, then I should see cheaper prices. McDs is double-dipping. Saving on wages and trying to charge more. Nope.

The shrinkflation and price increases would have nothing to do with it all. Mcsmall mac is comical.

Edit: seems that some people dont know what sarcasm is. Thats sarcasm for the uninitiated...

I stopped going to McDonalds around 2004 after seeing Super-Size Me (which didn't really convince me of anything other than what I already knew; Fast food in general is gross).

A few years later, I was hanging out with some friends and someone wanted a drink or something, so we walked in, and the smell was overwhelming, and disgusting. It wasn't different, it was the exact same McDonalds smell, it was just gross as fuck.

About a decade after that, I was dating someone who wanted some of their fries (they were having a bad day and wanted comfort food). So I drive over there, just order the fries (everything else she wanted was already at home), and head home. The entire time, my car was filling with this gross, oily, I-don't-know-what smell of those fries. It occurs to me that I could only define it as "smelling like McDonalds".

Mind you, I've gotten fries at Wendy's, Jack in the Box, Arby's, etc. None of them smell gross. They smell like salty potatoes (except any place that has curly fries; they all seem to be from the same supplier, and they're gross).

I haven't been back to McDonalds in probably another 10 years, but I can only imagine that my first reaction would be to wretch, and my second reaction would be to leave. I have no idea how they fucked things up so bad, I had them all the time as a kid. I still eat Wendy's spicy chicken sandwiches, they're fine. wtf.

I'm in Canada and I tell my kids about the days when McDonald's jr chicken or cheeseburgers were a $1 regular price. I even remember McDonald's doing a $1 big Mac promotion. I ate like 50 big Macs that month

I went to one for the first time in years because I was starving and a shitty hash brown, breakfast sandwich and coffee sounded good. coffee half full, no hash brown and the sandwich gave me a three day bout of food poisoning. never again, I would rather not eat.

They have been busy closing restaurants in the center of Stockholm lately, a few years back they closed the first ever McDonnald's restaurant in Sweden, they also closed the highly popular restaurant at Norrmalmstorg at the same time....

The only good experience I’ve ever had at McDonalds was a food fight in baltimore in 2007. Cops came, it was fucking wild.

I don't care other than economy is a powerful predictor of election outcome. I think we are due for a market contraction, and I've been out of work for 4 months, but I'm hoping it can hold on for another quarter.

I haven't eaten there in nearly 15 years after a period where every time I ate food at a McDingle's location I got massive food poisoning.

Sounds like I haven't been missing much.

McDonald’s is just a joke at this point. Pretty much stopped getting food from them except for breakfast once in a while, but even stopped that. My usual is a Sausage and Egg McMuffin with extra cheese. It costs a whopping $6.08 in my area.

I said🖕you greedy McCunts, I’m making my own and found a copycat recipe that is really, really good and I honestly can’t tell the difference. I bought ingredients to make 12 sandwiches at $1.73 each and even had two extra patties leftover. A savings of $4.35 per!

Of course we are not including my labor costs, yada yada, but it proves the point. Not to mention McDonald’s pays pennies on the dollar buying in bulk, so even with labor, they are making a killing.

They want to reverse that then lower their prices to account for actual inflation.

Supporting genocide hurt it massively in the Arab and Muslim world.

Ohhhhh, this is bad for Biden.

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The plebs are not buying our shiti slop... poor corpos, didnfu nuffin to deserve this!!! RHEEE

Most of these comments are complaining about price? This isn't a new thing. They've been raising prices pre-Covid while lowering quality even more.

Unless you're dying of hunger, any other place would have been better at the same price.