The New Merchants of Doubt: How Big Meat and Dairy Avoid Climate Action • Changing Markets
The New Merchants of Doubt: How Big Meat and Dairy Avoid Climate Action • Changing Markets
This report [July, 2024] reveals the tactics of Big Meat and Dairy companies to delay, distract, and derail action on transforming the food system, mirroring strategies used by the tobacco and fossil fuel industries. Food systems are responsible for around a third of global greenhouse gas emissions, with approximately 60% coming from animal agriculture, the largest source of man-made methane emissions.
The report is in English, and the Executive Summary is available in Italian, German, French, Spanish, and Portuguese. Simply click download on the bottom left corner, and select your preferred language.
Fool's gold, siphoned and sold
Merchants of death
Dead in spirit, now dead in fleshI looked into the gwp* thing and it is more appropriate for macroscopic / global analysis than for the carbon accounting of individuals. if one reduces 1 unit per year of emission of short live GHG now, can they claim the positive climate effects by comparing with the counterfactual baseline, where they continue to emit the GHG with the same rate forever? That is the equivalent of claiming an infinite amount of emission reduction.
in any case it is always possible to use a pulse response function to account for the gwp of any instantaneous emission increase/decrease, since gwp* is just the convolution of the pulse response over time.
Big Meat
hehehe