US army says they made a $11M promotional deal with The Rock & the UFL which didn’t lead to a single new recruit and a projected loss of 38 enlistments.
The roughly $11 million deal set the service up to be the premier partner for the league's inaugural season, which started last month, and created a relationship between the Army and Dwayne "The Rock" Johnson.
Flashback to when the army first streamed Call of Duty on Twitch and their entire chat was asking how it feels to be murderers. The youth ain't falling for it.