This is really showing why this an effective strategy. If you called any of those fine gentlemen getting flogged at Folsom "weird" they won't care. In fact they would take it as a compliment, own it and may even mention that this isn't even their weirdest form. Do it to a conformist republican and they freak out and show how weird they are and obsessed with what other people do.
Weird is a beautiful word. I'm a circus sideshow performer, aka professional freak. In the sideshow we celebrate the weird and unusual and outlandish (but not these two, we're all hippy communists).
So the fact that this word triggers them is just 🤌🏼😙
I'm not sure how it shows how it is effective, the article is really just "look some more people on Twitter called this no-name candidate weird." It doesn't touch on at all if this is an effective strategy that will sway voters.
It's just more of the hard hitting and deep digging "journalism" I've come to expect from lgtbnation.