Imagine suffering an accident and having to pay a plus because of a feature you can't even use on the parts you replace. I feel this is non-competitive bullshit that is following the trend Elon Musk started, although it probably started much earlier.
Elon? Dude, fuck Elon, but even Tesla's only recurring paid features are $9.99 for cell connection, which is super reasonable, and $100 for FSD which is super unnecessary unless you really want to take a nap while your car murders some kids. BMW is just insane.