Brands should avoid this popular term. It’s turning off customers.
Brands should avoid this popular term. It’s turning off customers.
www.cnn.com Brands should avoid this popular term. It’s turning off customers | CNN Business
A study published in the Journal of Hospitality of Marketing & Management finds that consumers are very much turned off by products that say they are “AI-powered”
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This study was shared on ley a few weeks ago, with a less clickbait title:
"Artificial Intelligence"
The problem, of course, is that there is no agreed-upon definition of what "Intelligence" even is. This seems to me to be a critical failure of people wanting to make an artificial version of it. "We've made Artificial Geflugenschurz!" "What's Geflugenschurz?" "That's not important. What's important is that we've made the artificial version of it!"