Capitalist greed happened.
Inflation, greed and enshittification.
Assuming this was around 1994, and adjusting for inflation, it should still be under $2.
Pic 2 also looks like uber eats, not instore
https://www.tacobell.com/food/burritos/beefy-5-layer-burrito
Looks like the actual price is $3.79
The whole supply chain increased their prices as well. Did you take that into account?
The supply chain presumably cost something in the first pic too. The prices of those things should have also gone up according to inflation. So wouldn't they also be included in the "inflation adjusted" figure? It's not like they were calculating what it cost without needing a supply chain.
In fact, I would think that if anything, the overall price of supply chains would have decreased as technology got better (better fuel, better gas mileage, better routes, better forms of transportation, better computer models to predict outcomes, etc).
That's only taking into account monetary devaluation, not inflation of goods and services
What?
Monetary devaluation is an economic policy Inflation is literally the "general increase in the prices of goods and services"
You mean greed
That price held untill atleast 2012, that's a solid 5 dollars of increase in just over 10 years. I could totally be talking out my ass
Weird, 2012 was about when Brian Niccol took over as Chief Marketing Officer and then later became CEO of Taco Bell. Afterwards he moved to Chipotle and raised prices and lowered quality there too. Now he's in the news for becoming the new Starbucks CEO where he will be commuting via private jet 600 miles 3 days a week.
So you'll be happy to know that your extra money on tacos, burritos, and coffee goes to good use like paying this asshole millions of dollars to fly around on a private jet enshittifying everything he touches
And the cherry on top about that guy... he's a union buster.
New Starbucks CEO Brian Niccol Has a History of Union-Busting. Niccol's tenure as Chipotle CEO was marred by settlements over unfair labor practices and child labor law violations
This chaps my ass almost as much as the beefy 5 layer burrito
Beefy5 layer burrito has that effect.
Hopefully most of the price increase is tax related as a luxury food item and the money goes towards diabetes and obesity research. Right?
Had to AI this one.
The Beefy 5-Layer Burrito at Taco Bell was introduced as part of the company's "Why Pay More?" value menu in 2010, priced at 89 cents. Over time, like many fast-food items, the price of the Beefy 5-Layer Burrito increased due to inflation, rising food costs, and other economic factors.
The exact timing of each price change can vary by location and market, but in general, the price increased gradually over the years. By the mid-2010s, the price had risen to over a dollar, and by the late 2010s and early 2020s, the price could be found in the range of $1.50 to $2.00 or more, depending on the region and promotions.
What happened to the 7 layer ?
Ran out of dodo eggs and ambrosia.
People couldn't afford the extra 2 layers.
They removed it from the menu in the last couple of years
At least it doesn't look like it shrunk too.
- Photos are for illustration purposes only
It 100% shrunk. That image is misleading
I don’t know what’s sadder the giant Safeway sandwiches going from $9.99 to $13.99 or my mortgage about to go up like 200 goddamn dollars…
As a renter, I don't pity the mere $200 increase you're dealing with.
My car insurance has doubled in less than 8 years. But don't worry, it has less coverage too! Oh, but I'll get a teeny tiny discount if I let them install a lowjack!
My car insurance went up like 20% from last year to this year. Exact same shitty "coverage" as before.
Yep mines about to go up $200 because my insurance is over $1,000 more this year.
The saddest part is the beefy 5 layer burrito being what people that worked at Taco Bell would order and ask for it grilled for a reasonable cheap meal to now resulting in “WTF is there any ground beef here? WTF is there real cheese? Are these ‘beans’ safe to consume?”
Edit: my friend who previously worked there when in college asked if it was even beans on the thing…
How do you have a mortgage change price? I don't get that? Both of mine haven't ever changed.
Is that a delivery service’s marked up price? Their site has them for much less.
I can get that as part of the build your own craving box for $6.
Crunchwrap, this, potatoes, and a drink for $6.
Could be down to their location. I mocked my gps to a place i guessed would be expensive (Long Beach CA) and got this
Nanaimo BC, Canada.. price is in CAD. That converts to $3.32 USD
I must say I am shocked that our prices are on par with or lower than anywhere in the US. I mean the conversion rate on the California price is insane in CAD:
This is the TB closest to me in the Los Angeles area.
If you put that garbage in your mouth, it's on you.
Taco Bell is dope.
I don't consider it Mexican food, and don't seek it out when I'm in the mood for Mexican food. Taco Bell is its own thing, and it's good.
I can get 2 for that around here.
Well, he's a big star now so that layer of his warm macho cheese is expensive.
4.19 at my local tb, too damn expensive.
Off topic but how does the guy at the top look 12 and 24 at the same time?
It's two separate pictures, silly.
The Gosling Effect
Man, I know US food is ...something else, but still, what the hell is this thing?
Apparently, the 5 layers are:
- Beef
- Cheese
- Beans
- Nacho Cheese Sauce
- Sour Cream
A.k.a. 5 times protein for no fucking reason. That's going to taste like garbage, unless you make it entirely too greasy, too.
I guess, it being called "beefy", that's its whole gimmick, but that still doesn't explain why it exists in the first place. When you could be eating something with a multitude of flavors, which doesn't sit in your stomach like a brick either, why do you choose just a lump of meat?
lol
.ml user
lol
That might SOUND like 5x protein, but I am fairly confident there is a pretty minimal amount of protein at all. The beef and cheese sauce are almost entirely fat, cheese is low amount and high moisture, sour cream never had protein to begin with.
...kinda but also wtf are you talking about? It's Taco Bell, of course it's going to be greasy as fuck and delicious.
Not delicious in the way of fresher more authentic Mexican food. Delicious in the way of Taco Bell.
.89-cents-at-midnight-delicious
Lol chill, it's already billed as trash food, nobody sold it as caviar. If someone wants to eat like a raccoon, for the most part, it's their God given right. No need to high horse it.
Literally none of the ingredients are what you are picturing in your head. They’re not bad, just different.
