On this day 15 years ago, The Walt Disney Company acquired Marvel Entertainment for $4 billion.
On this day 15 years ago, The Walt Disney Company acquired Marvel Entertainment for $4 billion.
Building on its strategy of delivering quality branded content to people around the world, The Walt Disney Company (NYSE:DIS) has agreed to acquire Marvel Entertainment, Inc. (NYSE:MVL) in a stock and cash transaction, the companies announced today.
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"We believe that adding Marvel to Disney's unique portfolio of brands provides significant opportunities for long-term growth and value creation," Iger said.
"Disney is the perfect home for Marvel's fantastic library of characters given its proven ability to expand content creation and licensing businesses," said Ike Perlmutter, Marvel's Chief Executive Officer. "This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney's tremendous global organization and infrastructure around the world."
Under the deal, Disney will acquire ownership of Marvel including its more than 5,000 Marvel characters. Mr. Perlmutter will oversee the Marvel properties, and will work directly with Disney's global lines of business to build and further integrate Marvel’s properties.
Read more at https://thewaltdisneycompany.com/disney-to-acquire-marvel-entertainment/
What's funny is at the time of the acquisition, Spiderman, Fantastic 4, and X-Men film rights were held by Sony and 20th Century Fox, but they are heavily featured in the image.
Only the film rights iirc. They never stopped publishing those books.
I bet they are loving that purchase.