The d-pad on the 360 controller was garbage. It was the only thing holding it back.
I think they've found a great place with the One/Series controllers.
I also really appreciate that with the jump to the Series X/S they didn't change controllers. They had one that worked that people liked, so they kept it. And it works via Xbox's proprietary wireless protocol, USB, or Bluetooth, so it works on pretty much anything but a Playstation or Nintendo.
I couldn't care less about the D-pad. All that matters is how it feels in my hand and access to the primary controls like joysticks, triggers, and face buttons.
Aside from Microsoft selling it as one, there's a reason the 360's contoller design is basically the de facto basis for most PC controllers. It's the most comfortable one I've used for 3D games by far. Everything you need is easy to access. Nintendo lifted essentially the same design for their Wii U and Switch Pro controllers.