How can we make Linux more appealing as "just works"?

I don't think we do, but that's a feature, not a bug. Here's why:

1. There was a great post a few days ago about how Linux is a digital 3rd Space. It's about spending time cultivating the system and building a relationship with it, instead of expecting it to be transparent while you use it. This creates a positive relationship with your computer and OS, seeing it as more a labor of love than an impediment to being as productive as possible (the capitalist mindset).

2. Nothing "just works." That's a marketing phrase. Windows and Mac only "just work" if the most you ever do is web-browsing and note-taking in notepad. Anything else and you incite cognitive dissonance: hold onto the delusion at the price of doing what you're trying to do, or accept that these systems aren't as good as their marketing? The same thread I mentioned earlier talked about how we give Linux more lenience because of the relationship we have with it, instead of seeing it as just a tool for productivity.

3. Having a barrier of entry keeps general purpose communities like this from being flooded with off-topic discourse that achieves nothing. And no, I'm not just talking about the Yahoo Answers-level questions like "how to change volume Linux????" Think stuff like "What's the most stargender-friendly Linux distro?" and "How do we make Linux profitable?" and "what Linux distro would Daddy Trump use?" and "where my other Linux simping /pol/t*rds at (socialist Stallman****rs BTFO)???" Even if there is absolutely perfect moderation and you never see these posts directly, these people would still be coming in and finding ways that skirt the rules to inject this discourse into these communities; and instead of being dismissed as trolls, there would be many, many people who think we should hear them out (or at least defend their right to Free Speech).

4. Finally, it already "just works" for the aforementioned note-taking and web-browsing. The only thing that's stopping more not so tech-savvy people is that it's not the de facto pre-installed OS on the PC you pick up from Best Buy (and not Walmart, because you want people to think you're tech-savvy, so you go to the place with a dedicated "geek squad"). The only way it starts combating Windows in this domain is by marketing agreements with mainstream hardware manufacturers (like Dell and HP); this means that the organization responsible for representing Linux would need the money to make such agreements... Which would mean turning it into a for-profit OS. Which would necessitate closing the source. Which would mean it just becomes another proprietary OS that stands for all that Linux is against.