People who haven't gotten into habit of googling stuff in the last 20 years might not get into it at all anymore because of how search engines are gamed with SEO spam tactics nowadays
Half the time I look at a website or article it is just AI generated crap anyway. Oh you want a product review? Here are a half dozen articles that have summarised the Amazon reviews of an item, with no first hand experience.
Top 6 hits: "We evaluated the 5 brands that paid us the most and found that they all suck up your dirt. We can't really speak ill of any of them because this is an ad and we signed a contract. Please use our embedded links so we can have more money."
What's worse is most of what comes up isn't even a hands on review, it's literally someone doing what I just did, which is type "vacuum cleaner" into Amazon and see what came up. Then they give it reviews based on the bullshit in the description.
I want a review from someone who sees these everyday and has a deep hatred of every vacuum in existence. He's the one who knows that such and such used to be good until they replaced this part with plastic because they have a new CEO, and now it's no better than a dirt devil.
At least with vacuums however, there's a few guys out there with carpet swathes, children, and dogs at home that get to take vacuums from work and do youtube tests with them. Unfortunately they usually don't try to game the algorithm so they're pretty deep in there.