That is pricey... However, as someone who has an ifixit toolkit that contains just about every shape and size of screwdriver bit ever imaginable (and several that defy explanation), it has been the most useful tool I have ever purchased. I can't even count how many times I've used it.
I'll gladly pay a premium for something that will be "buy it for life" or at least last decades. Phones and computers have inherent obsolescence, but most tools don't. I don't buy chinesium tools, I buy reputed European, American, or Japanese tools, the lifetime stuff.
Soldering stations that are fixed to an outlet are also expensive. It's not a cheap tool kit. If it is cheap, it's a garbage iron that will likely do the job but you will struggle.
I'm trying to buy one for work and every station worth considering is easily over 200 dollars US.
The pinecil will go up to 126w if you have a capable power supply. I am going to be honest though, 16awg isn’t that large. A 45w iron could probably handle that fine if you are ok with waiting a but for your wires to get up to temp.
Sorry I thought it was 60 cause that was the newest one but looked at mine it's the haklo station 70w. Pretty sure it's 70w but could be just 70w at startup.
So, in your mind, $0-10 is enough margin per unit? Do you think that this is literally just an existing soldering iron with a battery pack hot glued to it? That's not exactly how product development works.
I'm no capitalist, but I do understand how markets work, and things like IP and patents. $60-70 would be stupid, and they would likely lose money (assuming your price estimations are correct, I don't know enough about this stuff to know that)