When reading (or listening), what kind of imagery hits you the hardest?

When you're reading or listening to verbal material ( e.g. fiction, nonfiction, prose, poetry, lyrics, etc.), what kind of imagery has the most impact?

Imagery in the broad sense (including all senses, not just sight).

"Kind" can be whatever categorisation you can think of, e.g. genre, sense, place, scale, human/non-human, etc.