It's false if I remember correctly. Steam prohibits you from selling steam keys outside the store for less than the price on steam. They don't forbid you from selling cheaper elsewhere
Why is that reasonable? Storefronts don't get free keys from Steam, they have to buy them. After they pay Steam, they should be allowed to sell them at any price they want.
Imagine if Ford said you couldn't sell your car for less than what Ford dealers charge for used cars.
Exactly! Pirate Software talked about this a while back. Steam doesn't want you cutting them out, and then them still being responsible for the bandwidth to download and host your game.
I am almost certain that steam keys are actually free to developers, which is the whole reason for the policy.
Yes, they are. That's what many of the Kinguin etc. keys are. People/bots pretend to be game reviewers/streamers and ask for free keys. I have a "Game Press" license for a game because back then I didn't know of that method. I was under the impression those were keys sold by the developer in foreign markets for adjusted prices. Now I know better.
Its this one. And the reason is that if steam sells a game at $10 and humble sells you a steam key at $5, steam gets no profit and is 100% responsible for the bandwidth when you donlload it, for hosting the page, for the market, etc etc. Basically steam doesn't want to assume all the work with none of the reward. Which I don't really see an iissue with.