When you get really hungry,

NoSafetySmokingFirst is similar to, but distinct from, the more widely known “DontDeadOpenInside” format.

In a DontDeadOpenInside, the text reads correctly top to bottom, but visual cues (like colouration, horizontal proximity, or vertical separation) lead you to try to read it left to right. In a NoSafetySmokingFirst, the text reads correctly left to right, but visual cues (like colouration, vertical proximity, or horizontal separation) lead you to try to read it top to bottom.

Thank you for coming to my TED talk.