Could Ben and Jerry’s go down like Bud light, or is their ice cream too darn delicious?
It seems Ben and Jerry's may be next in the firing line after they made waves with a provocative 4th of July tweet claiming the US is on stolen Indigenous land.
Could we witness a downturn similar to Bud Light?
Or is their irresistibly good ice cream strong enough to keep their ship afloat?
Edit: Side note - in the absence of B&J, what ice cream are you turning to?
I’m in AUS. So B&J was a game changer. Not anything else like it that I’m aware of.
Haven’t we always known Ben & Jerry’s political stance? They’ve been pretty upfront about stuff, so I don’t think this is a surprise to anyone. I’d assume if people cared about their politics, they already wouldn’t be buying from them.
Back in 2016, I got to taste a new flavor from Ben & Jerry's called "Feel the Bern" which showed their support for Bernie Sanders in the Democratic primary. Anyone who gets surprised that Ben & Jerry's is political hasn't been paying attention.
Then again, some people became shocked that Rage Against The Machine was political leading to a commenter asking "what machine did you think they were raging against?"
The company and its two founders have also been noted for their political activism and advocacy for social justice. This includes the way their products have been manufactured, marketed, and distributed.