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A look at the Small Web, part 1

hackaday.com A Look At The Small Web, Part 1

In the early 1990s I was privileged enough to be immersed in the world of technology during the exciting period that gave birth to the World Wide Web, and I can honestly say I managed to completely…

A Look At The Small Web, Part 1

It’s likely most Hackaday readers could recite a list of problems with the web as it exists here in 2024. Cory Doctrow coined a word for it, enshitification, referring to the shift of web users from being the consumers of online services to the product of those services, squeezed by a few Internet monopolies. A few massive corporations control so much of our online experience from the server to the browser, to the extent that for so many people there is very little the touch outside those confines.

Contrasting the enshitified web of 2024 with the early web, it’s not difficult to see how some of the promise was lost. Perhaps not the web of Tim Berners-Lee and his NeXT cube, but the one of a few years later, when Netscape was the new kid on the block to pair with your Trumpet Winsock. CD-ROMs were about to crash and burn, and I was learning how to create simple HTML pages.

The promise then was of a decentralised information network in which we would all have our own websites, or homepages as the language of the time put it, on our own servers. Microsoft even gave their users the tools to do this with Windows, in that the least technical of users could put a Frontpage Express web site on their Personal Web Server instance. This promise seems fanciful to modern ears, as fanciful perhaps as keeping the overall size of each individual page under 50k, but at the time it seemed possible.

With such promise then, just how did we end up here? I’m sure many of you will chip in in the comments with your own takes, but of course, setting up and maintaining a web server is either hard, or costly. Anyone foolish enough to point their Windows Personal Web Server directly at the Internet would find their machine compromised by script kiddies, and having your own “proper” hosting took money and expertise. Free stuff always wins online, so in those early days it was the likes of Geocities or Angelfire which drew the non-technical crowds. It’s hardly surprising that this trend continued into the early days of social media, starting the inevitable slide into today’s scene described above.

1 comments
  • My guess would be the rise of content and businesses that are kept afloat by ad revenue contributed heavily to the enshitification of the web, but I also feel that sometimes we look back with rose tinted glasses. I am going to ramble a bit as I try to remember the web as I’ve used it through the years.

    Even in the late 90s there were pop up ads, sometimes people would make them horribly annoying with sound and moving windows. While using a noisy 56k modem would bring some nostalgia to some, it was a terrible time to view images. I also downloaded a free cup holder that opened my cd-rom drive.

    Then there were projects such as the million dollar homepage, which sold pixels as ad space, $1 for 1 pixel and 1 million pixels available. Once the web became monetised in this way, it seemed to be the start of the dot com bubble and with that, only the likes of Amazon and eBay seemed to survive out of all the big online retailers at the time. Google became very useful around this time also which made web directories and web rings almost irrelevant. Hence the beginning of the big tech companies real push to monetise the web even more. You could get free web hosting but it was often full of ads and popups.

    Google was once a beacon of hope to me, I thought they were really pushing new kinds of tech for the good of mankind, I was a dumb kid. They saw dollar signs in their eyes from Adsense and never looked back, I also used a little Adsense banner on the side of my website I am ashamed to admit, those days are long gone though. I think I was in college when someone invited me to use gmail (so maybe around 2005) and I remember watching the counter on the side of the login page seeing how much free space they were offering to each account, the number was increasing every second. I think I used Firefox at the time also which was the better alternative to internet explorer 5, which you needed to use html and css “hacks” to get some functionality in. I remember using digg over Reddit, not realising that this was the beginning of the downfall of the internet for me. I hopped over to Reddit with the digg exodus and Reddit seemed to suffer the same sort of fate with people trying to control the content that other people were seeing. Even on digg there was a race to post the latest xkcd comic and all of the people were beaten by a guy that obviously had a script to post it as soon as the image was posted on the original website. Then there was the power user mrbabyman, god knows how much he made from posting. Probably these same guys were getting paid to publish posts on Reddit as well, I think I remember a user called gallowboob doing so.

    I think my opinions vary at times but I solely blame monetisation and ad revenue for the decline in web content. The web is better to use thanks to some of these companies, such as google. Finding new and relevant content is a plus, but it was a double edged sword all along. I believe it’s now in human nature to monetise and control everything though I’m not sure what the solution to that is. Gemini and gopher are nice alternatives but it’s too basic for me, I love that there are no popups though.

    To conclude my ramble and a tl;dr. I blame the pop up ad as the trigger for enshitification.