I agree with you! Imo it would be amazing if people would use the fediverse (i.e. mastodon) for their twitter experience but sadly for whatever reason it hasn't worked. A lot of people who went to mastodon went back to twitter (I think? I read that somehwere so not totally sure)
But yeah I read a BBC article today that quoted Zuckerberg on some of his goals for the platform. The keyword I remember is 'friendly'. And I liked how he talked about his vision for the platform in general.
Ofc Zuckerberg isn't a saint but imo he isn't anywhere near as bad as that loud mouthed prick Elon so if my favourite celebrities move there instead I'll be happy :)