Lapland tourism marketing under scrutiny as EU tightens greenwashing rules.
Lapland tourism marketing under scrutiny as EU tightens greenwashing rules.
yle.fi Lapland tourism marketing under scrutiny as EU tightens greenwashing rules
Lapland tourism campaigns will be forced to abandon exaggerated sustainability claims with a new EU greenwashing directive coming into effect.
Lapland tourism campaigns will be forced to abandon exaggerated sustainability claims with a new EU greenwashing directive coming into effect.