I have no idea why it wasn't more obvious to me that Facebook would do this. It's so obvious now that it is happening.
They have attacked every social network format to date. They'll probably take down Reddit using ActivityPub afterwards, but for now, Twitter is the easiest target.
Honestly it is really smart how they went about this. From what I've read, they only started development on Threads at the start of this year. They acted very fast to create Threads. Then after the rate limiting bullshit this past week, they saw the perfect opportunity to release Threads early to capitalize on the current issues with Twitter. I work in tech and I am really impressed with what they've done so far from that perspective.
It isn't that everything they've done is necessarily difficult; they just got it right it seems, which these days seems to be rare from tech companies (including Meta and their Metaverse).
Yup, and if Reddit keeps going down the path of fucking with its users, I won't be surprised if Meta decides to strike. There's just too much value in Reddit's content.
Meanwhile I read the feed and get stressed by people (un)consciously installing Threads cr-app on their primary devices w/ stock Android and iOS, despite them having a normal time with literally any other interface to Fediverse.