5d ago

The Only Metrics That Matter | westenberg.

www.joanwestenberg.com The Only Metrics That Matter

I don't run analytics tools on my blog or The Index. Why would I? I don’t write for numbers. I write for people. There are no ads, no sponsors, and no investors to placate with colorful graphs and charts. In my experience, most metrics measure the wrong things. Page

2 comments

Fantastic article! If you are optimizing for numbers you aren’t writing for human engagement.
- Agreed, it's like engagement versus actual engagement, like actually connecting with your audience, human to human.
  Westernberg has been on fire lately with her critiques of platform capitalism, and the commercial web generally. She speaks in a much more off the cuff manner, but honestly I put her next to Zitron or Doctorow, as defenders of the Good Internet.