Sounds like this Cudi fellow has written a song about star Trek. I hope it's as good as The Firm's song about Star Trek. Weird that Paramount would be so into it instead of threatening to sue.
I've heard of Kid Cudi, but I'm not familiar with his music. That's not a reflection on Kid Cudi. I'm not familiar with anyone's music, as I stopped keeping up with music some time ago. It's good that Paramount is trying something else to bring in new Star Trek fans. Most of Paramount's promotion of Star Trek seemed to be preaching to the choir (promoting Star Trek to existing fans of Star Trek). This doesn't set my heart aflutter like an announcement of a Moopsy plush would, but as a long time Star Trek fan I don't think I'm the target of this promotion.
This seems like a completely arbitrary marketing campaign or has there been any relation between that musician and Star Trek in the past? No thank you, I am not interested at all.
"I grew up watching Star Trek with my dad who is single handedly responsible for turning me into a fan,” said Mescudi. “The most important thing to me is to be as authentic as possible. Star Trek’s mission has always been about having a hopeful future and when I was first approached about this project it was the perfect marriage of all the things I believe in – being brave and a hero by doing what’s right and fighting for freedom. I can’t wait to share my love of this incredible franchise with the world.”
Thank you for posting. I see that you honestly tried to answer my actually pretty rhetoric question. That is nice of you and I respect your kind behaviour. However - I still don´t see how this person is more relevant for star trek than any of us is. We all grew up watching it and we all love star trek. There seems to be nothing about that musicians connection to the show that would justify a feature like this afaik.