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Customers exchange American tech companies for European alternatives

nos.nl

Klanten verruilen Amerikaanse techbedrijven voor Europese alternatieven

The Dutch Broadcasting Foundation reports (in Dutch) that European tech companies are seeing a spike in new customers. They attribute the increase to a growing desire to transition away from US-based tech companies.

It looks like new customers are mostly consumers and small businesses, but hopefully this will build momentum for larger european enterprises to consider switching. Often, a change in consumer sentiment and preferences foretells a shift at the enterprise level.

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