Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps... like Apple’s own iMessage.
Samsung and Google are just now getting around to supporting it
Hey now, I've been rocking RCS for three years. The only reason it took so long to begin with is because Google was trying to get service providers to implement it themselves. Google finally said fuck it and started doing it themselves iMessage style and then providers started playing along.
Centralized or not, it's a massive improvement over basic SMS/MMS.
Edit: at least the concept is. Implementation aside, it's crazy that there isn't a cross-platform texting option that has more modern capabilities than what we've been using for the past couple decades.