Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard...
A human designer isn’t likely to have made these mistakes.
Disney’s Loki faces backlash over reported use of generative AI / A Loki season 2 poster has been linked to a stock image on Shutterstock that seemingly breaks the platform’s licensing rules regard...::A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was created using generative AI.
I don't understand the controversy really. A graphic designer at Disney used stock photography in their design of the poster, that's pretty normal and extremely common. It turns out that whoever uploaded that stock image to the service used AI to create it, but how is that Disney's fault? I don't get it.
Idk if it’s immoral or not, but if Disney is resorting to AI to keep the content slurry flowing that’s more a sign of growing creative bankruptcy than anything.
So people are mad at the show creators... because an image that some designer purchased for a poster... may have been AI generated... even though it's not confirmed... and even if it's true, that makes the designer of the poster a victim of a scammer...
So, what, are we just going full rabid at the very mention of AI now?
Quick everyone! Let's rush to defend Disney based on a technicality, even though they've been creatively bankrupt for years and no one watches MCU shows.
This article is so dumb that their entire basis for the artwork to be an AI artwork rests on the fact that there are squiggly lines. Like humans have never edited any photo with squiggly lines.
According to @thepokeflutist who purchased the stock image, it was published to Shutterstock this year — ruling out the possibility of it being too old to be AI-generated — and contains no embedded metadata to confirm how the image was created.
The image uploaded to Shutterstock was 2500 x 2500. Does any AI image generator even produce those resolutions? Sure, you can use super resolution, but that seems like too much work for AI generated artwork.
Also there were Twitter users pointing out how "4" on the clock is represented as "IIII" and not "IV". Have they ever not seen clocks with Roman numerals?
The image shows perfect spiral symmetry, which suggests it's not a fully AI generated image. It could be a base AI image that was edited by hand to form the spiral though.
Online 'AI art detectors' are terrible and rarely accurate, so I wouldn't consider that as proof of anything.
This person has made more images in this style, I wonder how old the oldest one is (since this is one of the most recent ones). If the oldest similarly-styled one is too old, then it would be evidence that the image is likely not AI generated.
A promotional poster for the second season of Loki on Disney Plus has sparked controversy amongst professional designers following claims that it was at least partially created using generative AI.
Companies like Adobe and Getty are also promoting ways for AI-generated content to be commercially viable, but it’s unclear if these platforms are any better than Shutterstock at moderating submissions that don’t abide by their contributor rules.
Some X users have speculated that it may have been used on sections of the image like the miniaturized characters surrounding Tom Hiddleston’s Loki, noting their awkward positioning.
Disney has ignored our request to clarify if AI was used in the Loki promotional art, and to confirm if the company had licensed the aforementioned Shutterstock image.
These tools aim to make things easier for folks with limited design experience, and are typically promoted to organizations who want to produce cheap art at scale.
Stock images are often used by companies because they’re fast, affordable, and accessible, reducing the need to hire experienced designers to make content from scratch.
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Disney just can’t help themselves, can they? Like come on, you are one of the BIGGEST corporations in the world and definitely in the USA and you can’t just pay real people to do this shit without AI? Fuck off
More AI outrage. Who fucking cares?
Edit: I don’t give a shit what you say in reply and won’t read it. Fucking sick of all this manufactured outrage about stupid shit when there are actual problems we should be focusing on.