I was going to say...I use AI-transcription tools for video editing, AI-upscaling, and Resolve dropped an incredible AI green screen tool that makes it effortless. I also use AI to repair audio as of 6mo ago lol. I don't think I gone more than 48hrs without using an AI tool professionally.
I wonder if “AI not paying off” in the context of this article actually means “Companies haven’t been able to lay off a bunch of their staff yet, like they’re hoping to do”
I know exactly what the journalist meant. They meant to get more clicks with some click bait headline and a bad article that will make them look extremely stupid in the future.
AI is a lot more like the Internet than it is like Facebook. It's a set of techniques you can use to create tools. These are incredibly useful tools, but you're not going to make Facebook money off of them because the techniques are pretty easy to replicate and the genie is out of the bottle.
What the tech bros are looking for is a way to control access to AI so they can be a chokepoint. Like if Craftsman could charge for every single time you used their tool to make something. For one very recent example, see what happened to Unity. Creating chokepoints and then collecting rent is the modern corporate feudal strategy, but that won't work if everybody with an AWS account and enough money can spin up an LLM and start training it.
Yes I use it all the time. Adobe Audio Enhance. It’s the flagship feature of their upcoming podcast app, but you can use it in browser currently. If you have an adobe subscription, it doesn’t charge extra or anything. It’s only for spoken word though, not music. If you throw music on it, though, you get some pretty wild stuff as it tries to create words out of the sounds.
To further answer your question, yes, it is actually very good with highly compressed audio. I regularly feed it zoom audio to make more intelligible. Obviously there are always limits, but I assure you it can do more than you can manually 85% of the time and buy a large margin. My only frustration is it is a simple slider, you can’t really fine tune it, but it’s still incredibly effective and I often use it as a first pass on the original audio file before I even start editing.
Topaz Labs makes a decent one. You’ll need to do a lot of trial and error to kind of find your own favorite settings for baking, but as far as cost and efficacy go, there aren’t a lot better out right now.
They do a watermark free version You can test with. I think it also only let you do a couple of minutes a video at a time. But frankly it’s incredibly processor intensive so you will only want to test a 15-20s clip at a time anyway.
The problem here is that AI in the media has become synonymous with generalized LLMs, while other "AI" applications have been in place for many years doing more specific things that have more obvious use cases that can be more easily commercialised.