Microsoft completes Activision Blizzard acquisition, Call of Duty now part of Xbox
Microsoft completes Activision Blizzard acquisition, Call of Duty now part of Xbox
The deal has closed after 20 months of legal battles.
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As somebody who has spent years and years working for ABK and Xbox, my prediction is this integration will be hardest for King.
How so? I remember King being a primary target of the acquisition
AB and Xbox are both North American corporate culture companies, for better or worse. King is very much a Swedish company, and spends a lot of time on the softer side of management.
King was already struggling fitting into AB culture. That work-24/7, Drive for Success™️, I-read-six-books-week-and-get-up-at-4-am-to-exercise culture will now be driven up to 11.
To be fair to Microsoft... Mojang has seemingly been doing gret as another Swedish company under their roof. This might actually be a reprieve from Activision Blizzard management?
100% Xbox is better lead than AB and Phil Spencer is an awesome person and an awesome leader. So in that respect there might be more time for King post-acquisition. But let’s wait and see