Author: Stefan Grobe
\ Published on: 28/05/2025 | 00:00:00

AI Summary:
\ In the United States, every June is Pride month – commemorating the contributions of lesbian, gay, bisexual, transgender and queer culture and community. This year, expect fewer rainbow logos and less corporate celebration. It comes as Donald Trump’s administration cracks down on DEI (diversity, equity and inclusion) programmes. The loss of big-name sponsors has forced Pride organisers to find alternative funding to ensure the parades take place without a hitch. 57% of federal contractors plan to dial back “external engagement” because they do not want to be caught in a publicity battle with the government. WorldPride says the annual purchasing power of the LGBTQ community in the United States is about $1.4 trillion. A recent survey suggests that Americans broadly support the Pride marches. 70% of Americans say knowing a company offers LGBTQ Pride merchandise positively affects or does not impact their purchasing decisions negatively. 71% believe companies should be free to support Pride month if they choose.

Original: 616 words
\ Summary: 158 words
\ Percent reduction: 74.35%

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