[VERGE] Apple’s latest iOS update could have a big impact on podcast downloads

This is the best summary I could come up with:

Today, we’ve got a joint issue looking at why Apple’s latest iOS update could cause download numbers to go down and featuring a talk about brand safety with Spotify’s director of global advertising platform integrity.

In the latest update, Apple switched it so that once you return to a subscribed podcast, it simply resumes and does not download back episodes.

Though relatively rare, users who returned to a podcast they subscribed to but hadn’t listened to in a long time could end up with dozens or hundreds of downloads in one fell swoop.

Some have pointed to the shocking 10 percent drop in listening last month among Podtrac’s top publishers as being evidence of the potential impact it could have.

“From our detailed analysis, these adjustments will largely impact download numbers on back catalog episodes, which are typically categorized as content older than 7 days,” Acast CEO Ross Adams wrote in a blog post on Thursday.‍ “However, it’s important to note that these adjustments do not reflect a change in the unique audience a podcast has, simply the number of downloads per user.

So we decided to invest in the contextual aspect of things to understand the full breadth and scope of what’s being said and how it’s being said and then create brand safety solutions that kind of go around that.

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