Meta’s Telegram-like ‘broadcast channels’ are coming to Facebook and Messenger

This is the best summary I could come up with:

A creator can invite their followers and then blast things like voice notes, polls, text posts, videos, and photos to anyone who joins.

Broadcast channels have proven to be a handy thing on Instagram, where they’ve been since February of this year.

While they can have many hundreds of members, their chat-like interface (and the fact that they live in your DMs) makes it feel like a more intimate way to connect with creators you follow.

I don’t see a huge benefit to joining both an Instagram and Facebook channel for the same creator if it will lead to more notifications about the same content.

Still, having broadcast channels available for Facebook and Messenger seems like an obvious next step in the feature’s (very fast) journey.

The feature has exploded on Instagram after its introduction in the US earlier this year, with the most popular channels counting millions of members.

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