Twitter's lost 13% of its daily users and its rebrand has failed
Twitter's lost 13% of its daily users and its rebrand has failed
Twitter's lost 13% of its daily users and its rebrand has failed. But those remaining on the app are still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.
The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.
So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.
On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.
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That is the same reason I still have Facebook. Although the content i post there comes from their other app IG, there isnt any political garbage on my IG feed to wade through so I still use that.
(i come here for my political garbage fix)
Interestingly the Facebook algorithm works so well for me it never shows me irl people, or politicians. Only animals, art and news articles (mainly long form editorials from NYT).