Twitter's lost 13% of its daily users and its rebrand has failed
Twitter's lost 13% of its daily users and its rebrand has failed
Twitter's lost 13% of its daily users and its rebrand has failed. But those remaining on the app are still engaged, according to new data from Apptopia. Threads, meanwhile, is a nonfactor.
The new data — comprehensive and definitive — should put to rest the countervailing narratives over Musk’s management of the app. Under his stewardship, X’s daily user base has declined from an estimated 140 million users to 121 million, with a widening gap between people who check the app daily vs. monthly. X’s remaining daily users are engaged similarly as before. But the pool is shrinking. Apptopia pulls its data from more than 100,000 apps on iOS and Android, along with publicly available sources.
So apparently it lost only 13% of daily users? Thats a smaller number than I thought. Still bad news for Twitter though.
On the other hand, it shows the power of content creators and niche communities. I used less Twitter but cannot delete it because it is literally how I connect with my niche community on there.
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I still use Twitter but I think honestly that I could live without it and I reckon most other people could too. It's just force of habit more than anything else. Mastodon, or Threads, or Blue Sky would all be quite happy to pick up the slack. I actually use Mastodon too but I wish the news media would produce feeds for it rather than rely on mirrors.
The place has become a cesspool tbh and with no moderation it only gets worse with each passing day. Blue ticks actually pay to elevate their moronic hate views above others so more moderate and normal voices get drowned out. Musk is mulling charging everyone money to "combat bots" (bullshit), and mulling pulling out of the EU because of their pesky requirements about moderation. I wish he'd do all this stuff and bring the whole thing crashing down.
Just you wait until elections really kick off, then you'll really see how shit it is.