Google’s updated AR beauty tools make it easier to buy cosmetics and hair dye

This is the best summary I could come up with:

Google is expanding its augmented reality (AR) shopping feature that allows people to virtually wear beauty products before purchasing — bringing the feature to mobile browsers and Google Shopping ads, alongside new tools for trying on foundation and hair dye colors.

Lastly, brands can now use these AR beauty tools in place of the product image typically used in Google Shopping ads.

This provides potential customers with a more inclusive experience instead of viewing ads that display cosmetics on a skin tone dissimilar from their own.

But these Google AR Beauty ads display products on a selection of models and cannot be virtually worn by the user.

AR beauty tools are still fairly niche, despite efforts from brands like L’Oréal and Maybelline to popularize the experience.

Physical cosmetics stores like Sephora and Ultra have facilitated virtual makeup try-on experiences for years now, but it’s taken a while for the same features to take off online.

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