Holy shit. From the Wikipedia entry on Peter Molyneux: Following the failure of his first game, The Entrepreneur:
"...Molyneux retreated from game design, and started Taurus Impex Limited—a company that exported baked beans to the Middle East—with his business partner Les Edgar."
Yup, I don't know what prompted it but a few days ago people started a short trend where they kept spamming memes about beans. I think people have had their fill, though.