I'm an immigrant to the US by way of marriage. When I moved here we opened an account at chase where my now wife banks - a joint for us both and one for me.
When faced with having three near identical blue cards I asked if there was any option other than blue
Imagine my face when I heard possibly the most American phrase I've ever heard: "You can have the brand colors, or Disney"
Even outside the US, I pay a one time fee when I have to replace my card (Usually either lost or no longer working). It's not that bad, only a one time charge of 7,50 automatically withdrawn from my debit account.