Apple Is Taking Extra Care With ‘Ambitious’ iOS 18 Update::Apple’s recent software development delay underscores the need to get ambitious 2024 updates right. Also: Initial thoughts on Apple’s latest MacBook Pros and iMac, and what an M3 Ultra chip could look like.
You are right, but: if you are Apple, you want to create the impression that you are way ahead of them all (after all, you are always asking inflated prices everywhere, and you want them accepted upfront, not justify them with lame excuses). And in the last years, their software didn't exactly shine in that field. So I guess they feel quite some pressure.