As I understand it, meta has announced they will be deplatforming Canadian news and links. In retaliation, the federal government will no longer pay for advertisements on their platform.
I’m now realizing that I read your title wrong. my brain messed with the word ‘advertising’ and told me that was referring to the news that’s no longer being allowed on the sites. Stupid brain.
If I read correctly, they’re just complying. If they don’t want to pay, they need to filter out the content. It’s not really retaliation, but following the law
Facebook makes money off the advertising people see as they read the news feeds. Canada's saying they must share some of that with the companies they're using the content of.
The act is not any linking of news content, but of aggregation, ranking, or an index of news content, or the distribution of the news or any portion thereof. So, specifically tailoring news for users, it's expected that the companies who are profiting from that tailoring of the news kick-back a portion of the profits to the outlets who need to be paid to create it in the first place.