Once upon a time there was a man called Muska … ever since he had been bullied at school, he had dreamed of flying to the moon … and so he took over the legendary castle in the sky, the flying isla…
That movie came out in 1986.
How could he possibly have known about Elon Muska and Twitter, and the violent takeover and ensuing disintegration of the platform?
"Twitter revealed a new tweet-per-second record on Friday and it seems the 143,199 tweets-per-second milestone was triggered by the airing of a Japanese animated film. [...] In the film, the protagonists send the city's airborne fortress tumbling out of the sky with the magic word, "balus" which roughly translates to "destruction." [...] So strong is the pull of "Laputa" -- even apart from the Ghibli Rule--that during the last airing on Dec. 9, 2011, Twitter logged a then-record-breaking 25,088 tweets per second of fans posting "balus'' at the same time it was spoken during the movie--despite a public plea from the social-networking site to hold off."
Donna Tam, CNET 16/08/2013
I think Twitter always in a way tried to be the castle in the sky. Also, I think people just found it fun to mess with it.