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Nothing announces budget-friendly sub-brand, readies new smartwatch | Engadget

www.engadget.com Nothing announces budget-friendly sub-brand, readies new smartwatch | Engadget

Nothing has only been around a few years, racking up successes in that time frame, and now the company is launching a sub-brand dedicated to affordability.

Nothing announces budget-friendly sub-brand, readies new smartwatch | Engadget

Nothing has only been around a few years, racking up successes in that time frame, and now the company is launching a sub-brand dedicated to affordability.

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2 comments
  • I thought nothing was supposed to be affordable?

    • Yeah... this headline sounds like taco bell coming out and saying "we realize raising the price of the bean burrito from .99 to 1.29 in this economy has impact, so we're going to start our budget line of Dollar Taco!".

      Like... NOTHING seems to be putting out reasonable products... but that is a strange move while they're just starting to get brand recognition.