How's it meant to be pronounced? I've only ever seen it written down.
Chick feeler?
Chick filler?
Chick fill urgh
Chick fill Ah
I just don't understand what they're trying to call it. Unless it is "filler", my best guess is something like "fillet", though I can't make the letters match up with the words.
Chick-Fil-A is pronounced Chick-fuh-lay. It is like Chick-Filet, but the American pronunciation of filet (and what I would assume the proper French pronunciation -- the 't' is silent).