It’s more of a major goof on googles part than anything bad. These big prudish companies will start to pull ads if they think their brand is at risk. Apple has had rumors of expanding their ad network so if Google keeps slipping they might step in.
The headline leaves out the most important part. Ads aren't only being shown on porn sites, but they're also appearing on websites that are hosted by sanctioned countries (eg, Russia). If those websites are getting kickbacks from Google, that violates laws. The EU is already investigating it.
Because the porn industry is rife with exploitation and trafficking and underage individuals and exploiting addictions and sexual abuse?? Come on it's not that difficult to put the pieces together.
Youtube: Nooooo!! You can't say the fuck-fuck word in the first three minutes of the video and you can't cover content that isn't friendly to our advertisers!! If you do anything out of line we will demonetize you!!!
Meanwhile, Google:
As usual, redditors lemmings commenting on an article they haven't read. This isn't just about your brand appearing on a standard porn site. It's also about your brand appearing on disinformation sites like Breitbart. Also, if your ads appear on those sites, it means that very probably your money is ALSO going to those sites.
I know that when I’m watching two hairy jocks fuck each other’s brains out is exactly the moment I’m thinking of buying a new set of LG kitchen appliances at The Home Depot’s Black Friday sale.
I can’t say if I’d be swayed into a purchasing decision by a porn site ad for collars from a pet store or rope from a hardware store. But I would absolutely respect the hell out of them for it. (Actually, if a hardware store made a “build this!” style ad where you made some sort of kink hardware from a pick list and free plans, I might actually go for it, because I like crafts and kink.)
Can you imagine the opportunities for novelty beds? Not just the newfangled memory foam ones or the adjustable base ones, but the ones with the slits and divots and cutouts for pillows that promise to solve all the problems with side sleepers and intense cuddlers? I don’t need any of that but I’d definitely be more receptive to one if I saw something interesting being done with them.
Just as he’s lifting the bottom’s leg to get that undercarriage shot, I’m looking at the dishwasher he’s being fucked against. The sleek stainless steel finish. The touch controls. Is that GE Profile? How many decibels is it? I bet it’s under 45! I bet they’re doing dishes right now, and I can’t hear it!
Someone saw these ads and thought "I should admit to my porn habits to spread this information that materially doesn't affect me, but puts revenue in Googles wallet and probably doesn't harm the big brands at all?"
According to an Adalytics report, the Google Search Partner Network (SPN) has allegedly been putting brands at risk of all of these undesirable placements without advertisers fully realizing the dangers.
Among those impacted were big brands—like Amazon, Apple, BMW, Home Depot, Lego, Meta, Microsoft, Paramount+, Samsung, and Uber—and top government entities including the US Treasury and the European Commission.
Ads from nonprofits like the American Cancer Society and St. Jude Children's Research Hospital, as well as major media outlets like The Guardian, The New York Times, and The Wall Street Journal were also found on illegal or adult sites.
To determine roughly how seedy the SPN might be, Adalytics relied on open source data and web crawlers to flag search ads displayed on 7.2 million sites.
According to MediaPost, it has been estimated that the SPN "generates about $10.5 billion annually" for Google, while requiring advertisers to "acknowledge that our policies meet any image and reputation standards you may have for your company” before creating an ad campaign in its Search Network.
Adalytics' report included a disclaimer that its "study does not allege that any entities violated US Treasury or international sanctions or any other anti-money laundering (AML) laws."
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