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What is with huge tech brands voluntarily self destructing, right now?
The "we'll figure it out later" mentality that plagued the entirety of the ad-supported internet during the last two decades is finally coming to it's natural conclusion. Some companies have decided to tackle the issue by progressively getting away from ads (See X/Twitter, YouTube Premium), others are trying to hold for dear life and doing one last, giant push to try to make it work (Google, also YouTube somewhat). The next few years will decide what the future of the web looks like
I've started to reconsider how I do things online. For such a long time it's been the norm to expect things for free (gratis), and users became the product. If the choice now is being bombarded with ads or paying for a service, I'd rather pay a reasonable price. If I want online storage to keep my files backed up and available, then a small sum is acceptable to me. The important thing is to choose providers who believe in the open spirit of the internet, using free software, respecting privacy. I've submitted a couple of patches to the operating system I use. Etc. I want the internet to be a cooperative, friendly place.
My guess is they're not self destructing. They're pissing off parts of the user base to profit more from the rest of the user base. I'd guess it's all calculated and profitable. Except whatever twitter is doing that's just a mess
My theory is that they have been "inbreeding" too much by only hiring friends and family. This creates a cesspool instead of a talent pool. Try getting into one of these companies without an in... It's not easy.
I think it's a little more straightforward: we're at the tail end of a tech bubble. All these companies have been riding a COVID-19 wave and are reaching the end of it. They've been laying off staff as well as burning their customer good-will for extra revenue.