I think of it kind of like D&D alignment, but with cool instead of lawful.
Cool good: Han Solo
Cool neutral: Boba Fett
Cool evil: Darth Vader
Meh good: Admiral Ackbar
Meh neutral: Jawas
Meh evil: Moff Tarkin
Uncool good: Uncle Owen
Uncool neutral: that droid that's just a box on legs
Uncool evil: Jaba the Hutt
It's an interesting point that would be nice to see addressed more in anti-superhero fiction, like The Boys. They addressed this problem to some extent with the Rorschach depiction in the Watchmen TV series.
Feels like Rick and Morty has had the same issue with people idolizing Rick. They have addressed it to some degree by showing how Rick's bad qualities also make him miserable etc.