A video shared by a top Trump adviser contains audio edited to make it seem like an NBC reporter is mocking GOP presidential candidates.
A senior Trump advisor shared a video that seems to show an NBC reporter badmouthing Republican presidential candidates. It appears AI was used to imitate the reporter's voice.
Damages to their reputation as a professional? Which would lead to loss in viewers, which would lead to loss in advertising revenue, which can be a LOT of money.
The video in question, shared by a top Trump adviser, opens with authentic footage of NBC News senior Capitol Hill correspondent Garrett Haake previewing the debate for the network. It soon cuts to video of each candidate as a voiceover — in Haake’s voice — makes disparaging comments about the candidates.
“This is Ron DeSantis: An establishment RINO that wears insoles in order to look taller,” the voiceover says. “And this is Nikki Haley: Nobody really gives a shit about Nikki Haley.”
I guarantee you there are a significant number of Trump fans to whom it wouldn't even occur that an NBC news correspondent wouldn't intentionally say 'shit' on a national news broadcast.
Here is the video. It is actually pretty funny. I hate Trump as much as the next lemming, but this really is an obvious parody once you watch the whole video. I think NBC is complaining not because of the parody, but because the fake voice-over is too good and sets a bad precedent. It shows how good the tech is and how it could be used more subtly to create fake news (not that there aren't already many ways to do that).
It's not really that obvious that it's a parody. You're right about the voice-over being too good and it's a very very dangerous precedent.
I'm actually really worried about the complete inability for viewers of media to know what's real and what's fake given how good the tech is. I know not to trust almost anything on the internet, but so many people don't know that.
There's probably a good case for NBC to sue over this.
Exactly. This isn't about hating Trump, it's about a potentially powerful tool becoming basically free, with the potential to ruin the ability to trust our own eyes and ears.
I laughed, at first, but now I simply feel fear for the future where anything could be a lie. And if everything's a lie, nothing is the truth. Much of the world stands in a terrifying post-truth political reality as AI begins to take off to enable it.
I have that same feeling in my gut. I imagine we'll need to create AI to find and counter the AI being used to create the fake news? It feels like an arms race that could escalate quickly.
Agreed. It's clearly intended to be funny. The fact that people are losing their minds about this and think it should be legally actionable are a) wrong, and b) terrifying me, because this is clearly parody and protected by the first amendment. I hate Trump too, but that doesn't mean we should seek to set legal precedent that limits the ability of people to make fun of the political process. Sheesh. That goes nowhere good.
I would say before we were in the misinformation age. I think I'd call this coming stuff the disinformation age. Disinformation existed before, but this is another level. Creating totally new information to mislead people is somewhat different that misrepresenting what happened.
Unfortunately I think we've been living in it for awhile already. All you need to do is say a thing with a big enough platform and the people decide if they want to believe it or not. They don't care if it's factual, they just care who's saying it.
Libel, fraud, and trademark infringement are not protected by the 1st amendment.
The question would be if an average person viewing the video would know that it was fake or if they would believe that the reporter had actually said those things.
If the average person would be misled about their reporting, NBC certainly has a case against the video's use.
I can't create a deepfake of Donald Trump saying that he loves Hitler and plans to continue his agenda if he wins the election "for the lolz" and post it online without facing serious legal consequences, even if I am protected in doing the same with a cartoon version of him voiced by a parody impersonation.
You actually are protected to do that, assuming it's clear to the viewer it's being used with humorous intent to be critical of Trump. Even the current congressional legislation on this topic carves out exceptions for digital manipulation and construction for parody, satire, and criticism.
If you've watched the video, I'm surprised you don't find it an obvious attempt at humor.
Parody and satire very often use impersonation to create humor, e.g. SNL. My point was that this seems very obviously parody.
Perhaps I'm wrong; and, yes, NBC could litigate this in court, but my suspicion is that the "average" viewer would easily recognize this as parody and not an actual broadcast. The swearing alone (not mentioning the clearly humorous nature of what is being said) seem an obvious attempt at humor.
If you don't think it's a clear attempt at humor that is eminently distinguishable from typical NBC broadcasts, that says a lot more about typical NBC broadcasts than the humor, I guess.